In earlier times, dhotis used to be an integral part of the everyday style of Bengalis. It was indispensable to our youth then. Unlike now, when dhotis are commonly associated with the older generations.

However, dhotis have never died out of style. The younger generations of today have welcomed it and embraced it with a warm embrace alongside their modernity. Dhotis have truly travelled generations and kept their relevance with time and have still managed to stand out. They have not only made their place in our culture, but have simply made us adapt ourselves to it.

Hence, our new collection ‘Projonmo’, meaning generations is all about dhotis and sarees, and their timeless charm that is truly for all ages and generations.